Publication Date: June 20, 2025
No matter how good your writing is, books don’t sell themselves—not on Amazon, and not in today’s algorithm-driven world.
That’s why The Amazon Author Formula Workbook is such an essential resource. Written by industry expert Penny Sansevieri, this workbook turns marketing overwhelm into manageable next steps. It includes downloadable worksheets covering all the major pillars of Amazon strategy: crafting magnetic descriptions, identifying powerful keywords, optimizing categories, designing launch calendars, prepping for ARC and early review campaigns, planning Amazon Ads, and tracking what works. More than just a to-do list, the workbook helps authors build marketing muscle—teaching them how to think strategically with every release. It’s a resource authors will return to again and again.
Authors no longer find themselves at the mercy of book publishing insiders thanks to the rise of self-publishing. The trade-off, however, means the author must become an effective marketer.
For more than a decade, author Penny C. Sansevieri has published books educating other authors about how to maximize sales, specifically using online tools.
Her latest book, The Amazon Author Formula, delivers tips, tricks, and strategies for selling more books. The well-arranged table of contents allows readers to find specific information quickly.
Divided into six primary categories, the book explains the Amazon search ranking structure and how to use it effectively while also diving into the Amazon book page, a map of the first 30 days for successful launches, and advertising on Amazon.
The information is easy to digest with clear actions an author—whether new or experienced—can take. The bonus resources provide free downloads to help enforce the strategies in the book.
The Amazon Author Formula enables authors to work smarter and benefit from insider strategies.
 
 
Penny Sansevieri is a force in the world of book marketing, with over two decades of experience and 24 books under her belt. As the founder of Author Marketing Experts, she’s worked with everyone from debut indie authors to established publishing houses to help books get seen, get reviewed, and get sold. Penny is passionate about making professional strategy accessible to all authors—whether through NYU courses, national workshops, or her weekly podcast. Her career is defined not just by successful campaigns, but by her relentless support of author-driven careers.
